GROW.
STRATEGIC EXPERIENCES FOR STARTUPS LOOKING TO SCALE & GROW
THE GROW EXPERIENCE
STRATEGIC & AUTHENTIC STORYTELLING
The landscape is constantly changing and staying relevant to your customers, partners and investors has never been more challenging. Whether you're looking to attract new customers and partners or nurture existing relationships, building your brand through strategic and authentic storytelling is key to your growth and exit. Ciara’s three Grow Experiences help brands strengthen their online presence with impactful storytelling that connects with audiences and positions Startups for growth success.
STORYTELLING STUDIO
The top 10 most successful brands in the world over-index in authentic storytelling. This is because people connect to stories and emotion more than they do numbers and features. If you’re looking to grow your business, connecting with your audience through strategic storytelling is not a nice-to-have, it’s a must. The Storytelling Studio experience defines your key messages and the roadmap for connecting those key messages to core audiences through earned and owned approaches.
Experience 1
-
Talking about any topic in your industry results in an unfocused message. Defining your Key Messages help you strategically track to your North Star and clarify your brand for your audiences.
-
How you tell your brand story is key to your success. The Brand Building Strategy focuses on how you’ll connect your Founder Story and Brand Story across owned and earned channels to build brand authority and thought leadership and includes a Digital Audit of your current presence.
-
It is critical to your reach to target the right publications, podcasts and events to connect with your audience. The Studio defines those targets that will give you the most value.
QUARTERLY CONTENT PLANNING
Your GTM and Annual Strategy are just the beginning of your planning. To stay relevant through a rapidly changing landscape, Ciara works with you to create a high-end marketing and content plan for a full quarter.
Experience 2
-
Stay relevant in current industry discussions with a quarterly content plan rooted in high-volume search and trending topics across core content pieces and channels.
-
Ensure you’re gaining presence on the right channels for your audience by defining the key targets with the greatest reach. The quarterly content plan includes a list of publication targets and the appropriate outreach connection.
-
Your content themes are reflective of your brand strategic pillars and key messages and help ensure you’re connecting to the right messages based on your business goals and industry discussions.
-
Gain a detailed actionable roadmap for the quarter that outlines the content you need to produce and the step by step development project plan for bringing it to life.
EXIT PLANNING
Ready to position yourself for acquisition or going public within the next 18 months? Work with the Advisor who has supported a Billion dollar exit. The Exit Strategy experience is tailored to each business based on your goals, timeline and Advisory needs. In this experience, Ciara works closely with you to fine-tune the presentation of your brand, button up projections and pitch decks, and devise growth strategies to hit those final milestones you need to achieve.
Experience 3
HOW IT WORKS
NEW CLIENT PROCESS
APPLY
Being part of the right program based on where you are in your growth is important to a successful engagement. As a first step, you will apply to one of Ciara's programs.
DISCOVERY SESSION
Ciara will review your application and schedule a discovery call with you to discuss your goals and confirm which program will be the right fit. You will receive specific program details, timelines, and roadmaps so you know what to expect and feel comfortable with the details of the engagement.
KICK-OFF
Upon alignment and completion of the client agreement, you will kick off your engagement, working directly with Ciara through a smooth, elevated, and stress-free onboarding process.